There are many small things one can do on their website to market to other audiences and their target market. One way to get different users is to come up with new and informative content for your users is a very useful way to keep them coming back to your website. When creating new content, one should think of the different types of users that are going to come across your website.
For instance, if your website was classified in the health industry, you might not want to talk about just healthy foods or recipes, you also might want to talk about great exercises you should do after you eat. If you market just a little bit extra, giving that extra piece of the puzzle and provide the rest of the puzzle at a later date, you will keep your users interested and coming back to your site.
Email marketing is also a great way to get traffic from different people. If you mix a little bit of traditional marketing with online marketing, you will find your company will receive more inquires. Being a firm believer in the more people that hear about you, there will be more inquires.
So let’s go through an example: You set up a table at the mall one afternoon and you offer some company pens for free. In return to receiving a pen they have to give their email address. Once you have their email address you can send them emails of what your company has to offer. The user may not be interested but since you gave them something for free they will resend your email to a friend that might need to use your product or service. This is a very simple tactic that will get your name or brand out so you can generate new clients that may bring referrals.
Another very useful way to capture more than just your target market is by providing a comment section to your social media or blog posts. At the end of each blog post, provide a question to your users that prompt them to want to give feedback. Once you have received your data from the comment section, see what different types of answers you receive. In gathering this information it might help you with your next blog post and the little piece of the puzzle for you following after that. These small items are free things for you to do for your company and your users that will achieve a give and take relationship. Establishing relationships is pertinent in generating revenue for a business and creating the best type of marketing strategy “Word Of Mouth” advertising.